edwin canales
Address: Amr bin Shas Street, Sulaimania Riyadh,KSA
E-mail: canales.edwin@rocketmail.com
Tel: +966501339312
Career Brief
An artist in Nature, Art Director & Illustrator by profession, experiences & know how is my best asset, a team player that can work from concept to final artwork. always ready to accept challenge & criticism and use it to produce positive result, ready to learn and contribute skills.
Work experience
Art Director
HEIGHTS COMPANY - 2015 - present
2nd Floor, Bldg B, Olaya Towers
Olaya Road, Riyadh, Saudi Arabia
Hired as Art Director Responsible for Research and Developing Identity Brand for all Clients, Designs and Executes Branding for all Heights Clients, Maintaining branding and graphic design standards from concept to final artworks printing production.
Art Director / Illustrator
LINKDOTNET / WAHJ AL HAYAT - 2011 - 2015
8th Floor, King Faisal Foundation Building,
King Fahad Road, Riyadh, Saudi Arabia
Employed as an Art Director for Branding Department on Saudi Commission for Tourism & Antiquities.. Responsible for Research and Developing Identity brand for all Clients and Subsidiaries of Saudi Tourism, Executing Branding for all Subsidiaries Identity peripherals, Maintaining branding and graphic design standards
Illustrator / Graphic Designer
DRIVE DENTSU ADVERTISING - 2010 - 2011
Preparing visual sketching and layout, Storyboard concept and illustration, graphic designing,
Making illustration concept manual & digital if required
Art Director / Senior Graphic Designer
TOTAL IMPACT ADVERTISING - 2007- 2010
Conceptualization of client briefing on the project, preparing visual sketching and layout,
Storyboard concept and illustration, graphic designing, distributing jobs & supervising designer
for final outcome, Creating presentation slide show using presentation software,
Making illustration concept manual & digital if required
Art Director / Senior Graphic Designer
TEAM Y&R ADVERTISING - 2005 - 2007
Concept analyzing and visualization, preferring preliminary sketches and layout designs,
Supervising designers to produce quality artwork for final printing outcome.
Creating tvc concept and drawing storyboards, creating digital illustration if necessary.
Senior Graphic Designer / Illustrator
AILAMIA Marketing, Advertising & Public Relations - 2004 - 2005
Execute visuals into Graphics, preferring preliminary sketches and layout designs,
Supervising designers to produce quality artwork for final printing outcome.
Drawing storyboards, creating 2D digital illustration if necessary
Illustrator / Graphic Designer
MEMAC Ogilvy - 2003 - 2004
Preparation of design layout for visual presentation and final artwork for printing,
making preliminary sketches for visual, storyboard drawing & final Illustrations
Junior Art Director / Senior Graphic Designer
LINK COMMUNICATIONS - 2002- 2003
Concept creation & visualization, illustration, design drawings, graphic designing, Story boards, mock-ups, final artworks presentation
Senior Graphic Designer / Illustrator
ART NOUVEAU ADVERTISING - 1999 - 2002
Preparation of layout designs for visual presentation & final artwork for printing, Concept Visualization, Making Illustrations for Final Artworks, Drawing storyboards, Creating Personalized designs by Airbrush
Graphic Artist / Visualizer
AILAMIA INTERMARKETS - 1997 - 1999
Responsible for any visual illustration from initial to final artworks, making storyboards
and mock ups
Illustrator / Graphic Finalizer
ADVANTAGE ADVERTISING - 1994 - 1997
Making visual illustrations, final paste up artworks, airbrush illustrations, Photo retouching & manipulation, storyboards
Senior Airbrush Illustrator / Artwork Finalizer
PRIME COMMUNICATIONS - 1993 - 1994
Doing airbrush illustration images for artwork, photo retouching & manipulations,
drawing and final paste up artworks & mock ups
Software Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Macromedia Freehand
Adobe Streamline
Adobe Dimensions
Microsoft Power point
Keynote
Cinema 4D
Image Ready
Mosaicx
2010 - present
2010 - present
Language Spoken
Filipino
English
Advertising Skills
Logos & Branding Design
Concept Visualization
Drawings & Illustrations
Storyboard Drawing
Graphic Designing
Artworks Finalization
Mock ups Creation
3D Modeling
Jobs Accomplishment
Participated in a major role of designing & branding The first ever Colors of Saudi Forum Succesful Exhibition aims to emphasize SCTA’s role in introducing Saudi tourism components whether traditional, natural or cultural. The forum also aims to raise interest in domestic tourism with a focus on the urban aspect. The forum encourages photographers, professional and amateurs alike, to highlight Saudi tourism sites, heritage, antiquities, diverse natural environment and urban development.Participated in a major role of designing & branding The first ever Colors of Saudi Forum Succesful Exhibition aims to emphasize SCTA’s role in introducing Saudi tourism components whether traditional, natural or cultural. The forum also aims to raise interest in domestic tourism with a focus on the urban aspect. The forum encourages photographers, professional and amateurs alike, to highlight Saudi tourism sites, heritage, antiquities, diverse natural environment and urban development.
Al Ahsa Province Branding & Logo,
I Consider this as my major accomplishment in the year 2012 when they give me this project last Oct 2011
It has been a big challenge since it was already long overdue for the last 3 years before i came to work in Saudi Tourism, countless research & designing has already been done to capture the right branding for The Great Oasis Province of Al Ahsa and finally HRH Prince Sultan Bin Salman & The Al Ahsa Authorities approved the Branding & Logo.
Al Madinah Province Branding & Logo,
This is the most challenging task I've ever handled.. considering the long overdue deadline that has been a major problem for the last 4 years.. almost thousand of designs option has been tried to capture the right
look & feel of Al Madinah Province logo. I consider this as my most accomplishment in 2013
Saudi Exhibition & Convention Bureau Logo
This is the latest addition to my accomplishment in the year 2013.. its been 2 months since i started this project
and finally I nailed it after such a long research and lots of sketches and forms study to capture the right image and look of this logo
edwin graphic arts & illustrations